“Innovation is not just about finding new ways, because sometimes the old ways are the innovation of today. We are rediscovering and reinterpreting the things we learned.”
Set to the stunning landscapes of BC’s Okanagan Valley, this video takes a look at what actors in the region’s wine industry define as innovative. For many of those interviewed, the meaning of innovation is different in the context of the wine industry. Innovation in wine is not just about new technologies, but also about things like labeling, marketing, social media, and new cultivation methods.