The Innovative Side of Wine

“Innovation is not just about finding new ways, because sometimes the old ways are the innovation of today. We are rediscovering and reinterpreting the things we learned.”

Set to the stunning landscapes of BC’s Okanagan Valley, this video takes a look at what actors in the region’s wine industry define as innovative. For many  of those interviewed, the meaning of innovation is different in the context of the wine industry. Innovation in wine is not just about new technologies, but also about things like labeling, marketing, social media, and new cultivation methods.

Kelowna Wine Tours


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s